Advancing Racial Equity

Project Deliverables

Unknown Project Invest Louisville Parks for All

At Media Pros Productions, we believe in the transformative power of storytelling to create meaningful connections and inspire action. We are honored to collaborate with (Un)Known Project, Parks Alliance of Louisville, and the Community Foundation of Louisville on this vital initiative to advance racial equity through creative collaboration. Our tailored approach focuses on capturing compelling narratives that highlight the power of community, the importance of history, and the value of collaboration.

Project Timeline

Deliverables: Round 1

Approval of visual approach, shot list, and branding mockups.

Next — Tuesday, February 18

Start of filming (1 day for each organization).

Tuesday, February 25

Final approval of branding kit and social asset mockups.

Wednesday, March 12

First 3 videos delivered for client review.

Tuesday, March 18

Approval of themes for Community Connection Days.

Week of March 31 – April 4

Community Connection Days and additional content capture.

Monday, April 8

Delivery of the fourth video for client review.

Thursday, April 10

All assets delivered

Shot List: Interview style

The standard shot style for interviews is referred to as a medium close-up – think from the chest up. The viewer gets us close enough to see the subject’s emotions, but not so close that it feels awkward.

The camera is positioned slightly off-center and level with their eyes – this mimics how we talk to each other, giving the video a more natural feel.

These types of shots promote comfort and listening, helping your content appear more trustworthy to viewers.

Proposed Concept 1:

Youtube Thumbnail / Overlay Template

Instagram Post Template

Instagram / Facebook Story Template

Branding with a purpose

While creating the most ideal branding materials for this particular cause, it’s important to keep our foundation—the people—in mind.

So, a full spectrum of bright colors showcases the vibrance of the personalities and the diversity of the communities we serve.

Proposed Concept 2:

Youtube Thumbnail / Overlay Template

Instagram Post Template

Youtube Thumbnail / Overlay Template

Branding with a purpose

While creating the most ideal branding materials for this particular cause, it’s important to keep our foundation—the people—in mind.

So, a full spectrum of bright colors showcases the vibrance of the personalities and the diversity of the communities we serve.